Touchbase

How to Book Sales Demos From Cold Email Replies

From reply to booked call
  1. 1Reply within hours
  2. 2Offer two times
  3. 3Confirm in writing
  4. 4Send a short agenda
  5. 5Remind the day before
The short answer: answer every positive reply within a few hours, offer two specific times, confirm in writing, and send a short agenda. Most lost demos are lost in the gap between the reply and the invite.

Answer fast

A reply is warm for a few hours. Reply the same day, in the same plain tone as your first email.

A reply you can adapt

New message
Subject: Re: your question

Thanks for replying, [first name].

Would Tuesday at 10 or Wednesday at 2 work for twenty minutes? I will send the invite as soon as you pick one.

[Your first name]

Make it easy

Offer two times, not an open question. Send a calendar invite straight away with a link and the length of the call.

Reduce no shows

Send a one line agenda, and a reminder the day before. Keep the call to the time you promised.

A worked example

A buyer replies at 9:40 on Tuesday: "Sounds interesting, tell me more." By 11:00 the founder answers with two times, and a line on what the call will cover. The buyer picks Wednesday at 2. The invite goes out at once, with a link, the length of the call and one question to think about. The day before, a one line reminder goes out. The buyer joins on time.

Common mistakes

  • Replying with a long description and no time options.
  • Waiting until the next week to answer.
  • Sending a link to a scheduling page with 40 slots and no guidance.
  • Making the first call longer than promised.
Run the demo itselfHandle objections

Where Touchbase fits

Touchbase finds companies that fit what you sell, says why each one fits, writes a plain first email for each that you approve before anything is sent, and handles replies and follow-ups. You choose who to write to and what goes out.

Find your first customers with Touchbase

Touchbase finds companies that fit what you sell, writes each first email for you to approve, and handles the follow-ups. It is free to start, with no card.

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Questions

How many replies turn into demos?
Our guides assume about 60% of positive replies book a call, which is an illustration, not a benchmark.
How long should a first demo be?
Twenty to thirty minutes is plenty.
What if they do not pick a time?
Follow up once the next day with two new options, then let it rest.

Stop waiting for customers to find you

Tell Touchbase what you sell. It finds the companies that need it and the person to write to at each, and drafts a first email for you to read and send.

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