How to Get Testimonials and Referrals From Your First SaaS Customers

The right moment

Right after a result: a first report, a saved hour, a booked call. Not at signup.

Three questions

What were you doing before? What changed? What would you tell someone in the same job?

Make approving easy

Write their words into two sentences and send them for a yes. Use their name and company only with permission.

Ask for an introduction

Say who you help and ask if anyone comes to mind. Offer to write the note for them to forward.

A worked example

A customer sends a message saying her first report saved two hours. The founder replies the same day with three questions. The answers become: "Before, I spent a Friday on this. Now it takes minutes. If you do the same job, try it." She sends it for approval, gets a yes, and then asks, "Who else do you know who has the same Friday?" The customer introduces two people.

Common mistakes

• Asking at signup, before there is a result to talk about.
• Writing a quote that sounds like marketing.
• Using a name or logo without permission.
• Asking for a referral and offering nothing easy to forward.

Where Touchbase fits

Touchbase finds companies that fit what you sell, says why each one fits, writes a plain first email for each that you approve before anything is sent, and handles replies and follow-ups. You choose who to write to and what goes out.