How to Sell Your SaaS to Mobile App Developers With Cold Email
- 1Pick one buyer
- 2List thirty companies
- 3Write each one separately
- 4Send 20 to 30 a day
- 5Follow up twice
The short answer: write to the founder or growth lead, start from something visible about their business such as an app store listing with few reviews, name the problem in one sentence, and ask for one small next step. This guide covers who to find, what to look for, and an email you can adapt.
Who to write to at mobile app developers
The person with the decision is usually the founder or growth lead. In a smaller business they also answer their own email, which is why a short, plain message works better here than a polished one.
How to find the ones who need it
You can see the problem from the outside. Look for an app store listing with few reviews, a landing page with no pricing, or a recent launch. Each of these tells you something about how the business runs today, and each gives you a true, specific thing to mention. Fifty companies chosen this way will teach you more than five hundred picked from a list.
What they usually struggle with
Typically it is downloads that do not turn into active users. Your email should name the one that matches your product, in plain words, and not list several.
An email you can adapt
Subject: a question about mobile app developers
Hi [first name],
Your store listing has a small number of reviews, which is the first thing a new visitor checks.
[Your product] [one sentence on what it does for a business like theirs, as a result they would want].
Would [a specific day] work for a ten minute call, or should I send a short note instead?
[Your first name]
The opening line is an example of the kind of fact to use. Replace it with something you have actually found about that company, never one you have guessed.
Keep it between 70 and 120 words. Delete every line that could be sent to any business. If you cannot write a true opening line for a company, do not write to it.
The objection you will hear
Expect some version of: "Our users come from the stores."
Do not argue. Ask what they use today and what it does not do. If the answer is that it works, thank them and move on. If they name a gap, that gap is your next email.
A plan for the first two weeks
- Day 1: pick one role and one signal. List thirty mobile app developers that show it.
- Days 2 to 3: write a true opening line for each. Drop any you cannot.
- Days 4 to 10: send 20 to 30 a day, from a real mailbox on its own subdomain, with your postal address and a working unsubscribe link in each.
- Days 7 to 14: follow up twice, a few days apart.
- Day 14: count what you sent, who replied, who booked, and who said no, and which line they reacted to.
Where touchbase fits
Vexo does the repetitive part of this: it finds companies that fit what you sell and says why each one does, drafts a plain first email for each that you approve before it is sent, handles replies and follow-ups, and shows which emails led to conversations. You choose who to write to and what goes out. See how it works at https://touchbasetechnologies.com.
Questions
- How many mobile app developers should I write to first?
- Thirty to fifty. It is enough to learn what they respond to, and small enough to write each email properly.
- Should I mention a price in the first email?
- Usually not. Ask for a short call or offer a short note first, and talk about price once they have said the problem is real.
- Is cold email to mobile app developers allowed?
- In many places, yes, if you follow the rules. In the US the CAN-SPAM Act requires a real postal address, a clear sender and a working opt-out that you honour. Other countries are stricter, and some professions have extra rules about what they may receive, so check the rules for the people you write to.
- What if they do not reply?
- Most replies come after the second or third message. If there is still nothing, stop. Writing again and again is how senders end up in spam.