Product Demo Video for SaaS: What to Include and What to Cut
- 1Hook: the problem
- 2Show the result
- 3Three key steps
- 4Proof or number
- 5One clear next step
What to show
The problem in one line, the result they get, and the three steps that lead there. Real screens beat mockups.
How long it should be
Sixty to ninety seconds for a first look. Longer videos are for customers who have already decided.
How to record it
Use a screen recorder, a quiet room and a simple script. Speak plainly, zoom to what matters and cut pauses.
Where to use it
On your landing page, in a follow-up email after a reply, and on a call as a leave-behind.
A simple script
Open: "If you spend a day a week on reports, this is for you." Show: the finished report in ten seconds. Steps: connect your data, pick a template, share the link. Proof: "Teams in our first group saved about two hours a week." Close: "Start free at the link below." Total: about 80 seconds.
Common mistakes
- Starting with your logo and a long intro.
- Showing settings and menus instead of results.
- Reading text off the screen.
- Ending without a next step.
Where Touchbase fits
Touchbase finds companies that fit what you sell, says why each one fits, writes a plain first email for each that you approve before anything is sent, and handles replies and follow-ups. You choose who to write to and what goes out.
Find your first customers with Touchbase
Touchbase finds companies that fit what you sell, writes each first email for you to approve, and handles the follow-ups. It is free to start, with no card.
Start freeQuestions
- How long should a product demo video be?
- Sixty to ninety seconds works for most first looks.
- Do I need a voice over?
- A clear voice helps, but captions on a clean recording also work.
- Should the video be public?
- Public on your site, and unlisted links work well inside follow-ups.
