Cold Email Templates for SaaS Founders: Three That You Can Adapt
- 1One true fact
- 2What you do
- 3Why them
- 4One easy ask
- 5Sign off as a person
Template 1: the observation
Hi [first name],
Your pricing page has three plans but no way to see what the middle one includes.
We help [type of company] turn visitors like that into calls, by [one sentence].
Would a ten minute call on [day] work, or should I send a short note instead?
[Your first name]
Template 2: the event
Hi [first name],
Congratulations on launching [thing] last week.
Teams in your spot often find [specific problem] in the first month. We [one sentence on the result].
Worth a quick look?
[Your first name]
Template 3: the hire
Hi [first name],
I saw you are hiring a [role]. Many teams do that when [problem] gets too big for one person.
We do part of that work for you, so the new hire starts on top of it. Can I show you in ten minutes?
[Your first name]
How to adapt them
Replace every bracket with something you checked. Cut any line that could go to another company. Keep the whole email between 70 and 100 words.
Where Touchbase fits
Touchbase finds companies that fit what you sell, says why each one fits, writes a plain first email for each that you approve before anything is sent, and handles replies and follow-ups. You choose who to write to and what goes out.
Find your first customers with Touchbase
Touchbase finds companies that fit what you sell, writes each first email for you to approve, and handles the follow-ups. It is free to start, with no card.
Start freeQuestions
- Can I reuse a cold email template?
- Reuse the structure, not the words. The first line must be true for each company.
- How long should a cold email be?
- Between 70 and 100 words, with one ask.
- Should I attach anything?
- No. Attachments and images raise the chance of landing in spam. A plain text email is safest.
